InteriørMagasinet
The target audience consists of established women aged 25-55, with an average age of 47. One in three readers is a man. They make both large and small changes at home, are modern, and stay updated on interior design trends.
- Average age: 43 years (Population average: 46 years)
- Average personal income: NOK 767,000 (Population: NOK 631,000)
- Average household income: NOK 1,063,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Residence
Source: Kantar Gallup F&M 2025.1
Greater Oslo
31%
Eastern Norway
28%
Southern/western Norway
27%
Mid- / northern Norway
14%
Age
Source: Kantar Gallup F&M 2025.1
under 30 years
33%
30 - 44 years
23%
45 - 59 years
22%
60 years +
23%
Level of education
Source: Kantar Gallup F&M 2025.1
primary school
13%
high school
34%
University
50%
Household annual income
Source: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
25%
1 500 000 + NOK
20%
Personal annual income
Source: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
11%
1 000 000 - 1 499 000 NOK
11%
1 500 000 + NOK
8%
Opinionleader INDEX 2021 (100 = average norwegian population)
Source: Kantar Gallup F&M 2025.1
Food and Drinks
176
Health
206
Cosmetics
286
Clothes and shoes
286
Travel / leisure
173
Cars
177
Interior, house and home
310
Economy
143
Politics and society
143
Income INDEX 2021 (100 = average norwegian population)
Source: Kantar Gallup F&M 2025.1
Personal annual income 1 500 000 + NOK
277
Household annual income 1 500 000 + NOK
128
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