InteriørMagasinet
The target group is established women aged 25-55, with an average age of 47 years. They make both big and small changes at home, are modern and stay up to date on interior trends.
Residence
Source: Forbruker & Media 2023/2 - 12+
Greater Oslo
46%
Eastern Norway
15%
Southern/western Norway
25%
Mid- / northern Norway
13%
Age
Source: Forbruker & Media 2023/2 - 12+
under 19 years
4%
20 - 29 years
21%
30 - 39 years
18%
40 - 49 years
13%
50 - 59 years
17%
60 - 69 years
16%
70 years +
12%
Level of education
Source: Forbruker & Media 2023/2 - 12+
primary school
11%
high school
39%
University
50%
Household annual income
Source: Forbruker & Media 2023/2 - 12+
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
21%
1 500 000 + NOK
13%
Personal annual income
Source: Forbruker & Media 2023/2 - 12+
750 000 - 999 000 NOK
12%
1 000 000 - 1 499 000 NOK
4%
1 500 000 + NOK
3%
Opinionleader INDEX 2021 (100 = average norwegian population)
Source: Forbruker & Media 2023/2 - 12+
Food and Drinks
218
Health
283
Cosmetics
348
Clothes and shoes
299
Travel / leisure
226
Cars
258
Interior, house and home
418
Economy
226
Politics and society
184
Income INDEX 2021 (100 = average norwegian population)
Source: Forbruker & Media 2023/2 - 12+
Personal annual income 1 500 000 + NOK
224
Household annual income 1 500 000 + NOK
126
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