InteriørMagasinet
The target group is established women aged 25-55, with an average age of 47 years. They make both big and small changes at home, are modern and stay up to date on interior trends.
Residence
Kilde: Kilde: Forbruker & Media 2024/1 - 12+
Greater Oslo
34%
Eastern Norway
26%
Southern/western Norway
25%
Mid- / northern Norway
14%
Age
Kilde: Kilde: Forbruker & Media 2024/1 - 12+
under 19 years
5%
20 - 29 years
22%
30 - 39 years
15%
40 - 49 years
11%
50 - 59 years
18%
60 - 69 years
16%
70 years +
14%
Level of education
Kilde: Kilde: Forbruker & Media 2024/1 - 12+
primary school
10%
high school
32%
University
58%
Household annual income
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
17%
1 000 000 - 1 499 000 NOK
23%
1 500 000 + NOK
16%
Personal annual income
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
12%
1 000 000 - 1 499 000 NOK
8%
1 500 000 + NOK
4%
Opinionleader INDEX 2021 (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
197
Health
227
Cosmetics
330
Clothes and shoes
266
Travel / leisure
193
Cars
188
Interior, house and home
347
Economy
157
Politics and society
152
Income INDEX 2021 (100 = average norwegian population)
Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
230
Household annual income 1 500 000 + NOK
126
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