Audiences
About the audience
The target audience consists of established women aged 25-55, with an average age of 47. One in three readers is a man. They make both large and small changes at home, are modern, and stay updated on interior design trends. Average age: 43 years (Population average: 46 years) Average personal income: NOK 767,000 (Population: NOK 631,000) Average household income: NOK 1,063,000 (Population: NOK 999,000) Source: Forbruker & Media 2025/1
Age
25–59years
1365+Gender split
- 41%
- Men
- 59%
- Women
Interests
Residence
Share of the audience · Kantar Gallup F&M 2025.1
- Greater Oslo31%
- Eastern Norway28%
- Southern/western Norway27%
- Mid- / northern Norway14%
Age
Share of the audience · Kantar Gallup F&M 2025.1
- under 30 years33%
- 30 - 44 years23%
- 60 years +23%
- 45 - 59 years22%
Level of education
Share of the audience · Kantar Gallup F&M 2025.1
- University50%
- high school34%
- primary school13%
Household annual income
Share of the audience · Kantar Gallup F&M 2025.1
- 1 000 000 - 1 499 000 NOK25%
- 1 500 000 + NOK20%
- 750 000 - 999 000 NOK15%
Personal annual income
Share of the audience · Kantar Gallup F&M 2025.1
- 750 000 - 999 000 NOK11%
- 1 000 000 - 1 499 000 NOK11%
- 1 500 000 + NOK8%
Opinionleader INDEX 2021 (100 = average norwegian population)
Index · 100 = average · Kantar Gallup F&M 2025.1
- Interior, house and home310
- Cosmetics286
- Clothes and shoes286
- Health206
- Cars177
Income INDEX 2021 (100 = average norwegian population)
Index · 100 = average · Kantar Gallup F&M 2025.1
- Personal annual income 1 500 000 + NOK277
- Household annual income 1 500 000 + NOK128