InteriørMagasinet is sold throughout Scandinavia, but readership is only measured in Norway. We estimate 170,000 readers in Scandinavia at one indent.
| 1 edition | 6 editions | |
| Coverage | 107,000 | 337,000 |
| OTS* | 107,000 | 644,000 |
| Frequency** | 1,0 | 1,9 |
* OTS: Opportunity To See = number of exposure opportunities. (Equivalent to the number of possible views)
** Number of times the same person has had the opportunity to be exposed to the content
Survey: Consumer & Media '23/2 - 12+
One issue of Interiørmagasinet is read by 107,000 people. Six issues are read by a total of 337,000 different people. This means that with an advertisement in 6 editions, you get up to 644,000 exposure opportunities (equivalent to "views" digitally), and you have a frequency of 1,9.